Eternal Dopeness was created to promote self expression and the mindset of accepting your dope self. It’s a mindset, culture and way of life that expresses forever cool. Being eternally dope means that you embrace yourself and spread your dopeness to others. How do you become eternally dope? By accepting yourself.
When you wear an Eternal Dopeness shirt you become eternally dope and you gain that confidence to be whatever the f*@k you want to be.
Objetives
Position Eternal Dopeness as a mind set. It’s not only wearing good quality clothes, its a belief system and a way of living. Its about expressing your inner confidence (forever cool) to be the best you. Live eternal.
Target
From 18 to 36. These people have strong personalities but at times self doubt captures them. They need an example to live by for those times. They have a peculiar way of fashion and their look is original. They have a yearning to break the rules and be themselves but need an extra push of inner confidence to extract it. Eternal Dopeness is their daily reminder to live dope.
Vision
Promoting an ideology that believes in excepting yourself for who you are. We just so happen to sell clothing.
Voice
Inspirationally cool (ex. Crime By Design) that’s not always politically correct. That cool friend you look up to that doesn’t give a f*@k but what you aspire to be.
