one ink version
Go Safe with ESI
Go safe started being a brand to sell an efficient insurance for business. It would make your business more sustainable.
The color pallet was determinate from the mother brand ESI. I choose one color as corporative that connected with sustainability.
The font was also determinate by ESI branding son I had to play with Avenir Black to make the name feed and built the name as one piece. It also had to include “with” + ESI’s logo.
They wanted to have an icon that represents them in a simple way referring to energy.
ESI wanted to make some pieces to promote their new brand and service.
We worked for two targets: the buyers and the final client, businesses about hosting, restaurants, etc.
We developed this pieces:
Because we had to reach two different targets, the pieces was donde twice, one for technical providers and the other one for the final client.
Client: fif Factoría de ideas Felices
Category: Branding, Web design
Area: Energy Efficiency