Go safe started being a brand to sell an efficient insurance for business. It would make your business more sustainable.
The color pallet was determinate from the mother brand ESI. I choose one color as corporative that connected with sustainability.
The font was also determinate by ESI branding son I had to play with Avenir Black to make the name feed and built the name as one piece. It also had to include “with” + ESI’s logo.
They wanted to have an icon that represents them in a simple way referring to energy.
ESI wanted to make some pieces to promote their new brand and service.
We worked for two targets: the buyers and the final client, businesses about hosting, restaurants, etc.
Because we had to reach two different targets, the pieces was donde twice, one for technical providers and the other one for the final client.